Changing Host, the Impact on SEO

Your hosting provider quietly controls how users and search engines experience your website. A poor-quality host creates invisible barriers that prevent your site from ranking well.

• Site Speed:
  Speed is one of Google’s confirmed ranking factors. According to Google research, the probability of a visitor bouncing increases by 32% as page load time goes from 1 second to 3 seconds. Hosting directly influences this. If your provider uses outdated servers or lacks caching support, every page on your site suffers.
  
  
• Uptime and Reliability:
  Even 99% uptime sounds strong, but it still equals over 7 hours of downtime per month. During these hours, both search engines and customers may encounter errors. Search bots crawling your site repeatedly during downtime may reduce crawl frequency, hurting your indexation.
  
  
• Server Location and Latency:
  Proximity matters. Hosting on a server far from your target market adds latency that slows user experience. A website targeting Asia but hosted in North America can load half a second slower for users and that delay can reduce conversions by double digits.
  
  
• Security and SSL:
  Not all hosting providers offer the same level of security. If your new host is vulnerable and your site experiences downtime from attacks, search engines treat this as instability. Google also prioritizes HTTPS sites, making SSL certificates from your host essential.